Driving Search Traffic On A Limited Budget

Competing with Google’s algorithm can be daunting. It is constantly changing, which means you need to constantly be updating your SEO strategy. At VGCC we have worked with small businesses from Cleveland to Youngstown and beyond that have small budgets but big aspirations. Almost all of them say the same thing “How can we compete with ABC?”

ABC is usually a big brand that has been in business for decades, has a large digital marketing budget, and is a leader in their industry. They exist in every industry and sometimes, there’s more than one. No matter if their budget is bigger, or they have more staff, or even if they know a guy who knows a guy at Google, you can gain some of their market share. How? By finding the gaps in their SEO strategy and being tactical with your approach.

Here are 5 simple steps to start generating organic traffic to your website, even on a shoestring budget.

1. Create Quality Content: Content is a powerful tool to drive search traffic to your website on a limited budget. Quality content should be focused on a particular topic, provide valuable information, and be keyword-rich to increase search engine visibility. This will help draw readers in and keep them coming back for more.

2. Optimize Your Website: Optimizing your website for search engines is an essential part of driving traffic to your website. Ensure that each page has relevant keywords and titles that are optimized for the search engines (i.e., using meta tags). You also need to make sure that all images have alt tags so that they can be indexed in the search engines as well.

3. Utilize Social Media: Social media is great for small businesses on a tight budget since it’s free. Utilize various platforms such as Facebook, Twitter, LinkedIn, and Instagram to create awareness about your brand and link back to your website whenever possible. Be sure to engage with followers by responding to comments and creating posts that are engaging and relevant to your business and target audience.

4. Leverage SEO Tactics: SEO tactics such as link building can help increase visibility of your website in the search engine results pages (SERPs). Try building links from high-quality sources such as websites with authority in the industry or other relevant websites within your niche market. Doing this can help you get better rankings which will result in increased organic traffic from users searching for related topics or products/services that you offer on the web.

5. Take Advantage of Paid Advertising: Taking advantage of paid advertising can help you drive more targeted traffic with minimal investment if done right. Pay-per-click campaigns such as Google Adwords or Bing Ads are great options for driving targeted visitors with minimal costs involved. Additionally, consider setting up retargeting campaigns which allow you to stay visible after someone has left your site or interacted with one of your ads. This will help ensure that you reach potential customers who may have been interested in what you have to offer but simply needed another reminder before making an actual purchase decision.

By following these steps, you should be able to increase search engine visibility and drive more organic traffic without breaking the bank!

Need Some Extra Help?

We offer affordable SEO packages, as well as many other digital marketing services. Let us help your business thrive. Schedule a call with our SEO experts today.