Optimizing your own site, or even taking small steps towards doing your own SEO can seem daunting. We aren’t here to say it’s easy because it’s not. You just need to know how to play the game – the Google game…


Let’s Play

The beauty of SEO is that it can work for any type of company as long as they know how to play.

GIF from The nightmare before Christmas saying "If you haven't, it's time you begun!


Do you know the rules and how to get on the first page of SERPs (Search Engine Results Page)?


If not, I’d say it’s time you begun…


Here are 20 search optimization tips to get your website in front of your target audience.


  1. Utilize keyword research: Conducting thorough keyword research is a crucial part of optimizing your website for search engine traffic. Find out which keywords are most relevant to your niche and target them in your content.


  1. Optimize titles and meta descriptions: Your titles and meta descriptions should include the relevant keywords that you have identified through your research in order to optimize them for search engines.


  1. Create quality content: Quality content is essential for increasing search engine traffic. Make sure that all of your content is well-written, informative, and engaging for readers.


  1. Focus on SEO best practices: Utilize SEO best practices such as using heading tags, including internal links, optimizing images, and using descriptive URLs when creating content for your website.


  1. Use social media: Promote your website on social media platforms such as Facebook, Twitter, and Instagram to reach more people with your content and increase search engine traffic.


  1. Leverage guest blogging: Reach out to other websites or blogs in your niche that accept guest posts and contribute quality articles with links back to your website to gain more visibility online and attract more visitors from search engines like Google or Bing.


  1. Improve page loading speed: Page loading speed can have a significant impact on the user experience as well as rankings in the SERPs (search engine result pages). Make sure that all the pages on your website have optimized loading speeds in order to improve the overall user experience and attract more visitors from search engines like Google or Bing.


  1. Optimize for mobile devices: Optimizing for mobile devices is essential if you want to increase search engine traffic since mobile devices now account for a majority of web traffic around the world. Make sure that all the pages on your website are optimized for mobile devices to improve the user experience and attract more visitors from search engines like Google or Bing.


  1. Generate backlinks: Generating backlinks from other websites can help boost the authority of your own website and improve rankings in the SERPs. Reach out to other websites or blogs related to yours and ask them if they would be willing to link back to one of your blog posts or articles as a way of increasing visibility online and attracting more visitors from search engines like Google or Bing


  1. Utilize local SEO techniques: If you are targeting customers within a specific geographic area, make sure to optimize your website with local SEO techniques such as including location-specific keywords in titles, meta descriptions, content, etc., as well as adding location-specific Schema markup so that it is easier for search engines like Google or Bing to identify where you are located online


  1. Use long tail keywords: Long tail keywords are specific phrases that typically include 3+ words which make them easier for users who are conducting searches through voice-based assistants such as Amazon’s Alexa or Apple’s Siri


  1. Take advantage of structured data markup: Structured data markup helps provide additional information about certain types of webpages which can help them appear higher up in SERPs. Adding structured data markup can also be beneficial when it comes to increasing click-through rates since it provides more information about what users can expect when they click through from a particular result.


  1. Optimize images with alt text: Adding alt text (alternative text) descriptions to images helps make them more accessible by providing additional information about what an image contains which ultimately helps improve rankings in SERPs.


  1. Link internally whenever possible: Internal linking between different parts of your own website can help boost visibility within SERPs (search engine result pages) by helping crawl bots better understand how different parts of a website are connected.


  1. Avoid keyword stuffing: Overusing certain keywords on a page can actually do more harm than good when it comes to boosting rankings within SERPs. Keyword stuffing can lead to penalties from Google so make sure not to overuse certain words throughout any one page on your site.


  1. Utilize rich snippets whenever possible: Rich snippets provide additional information about a particular piece of content which helps make it stand out among other results within SERPs. This extra bit of information often helps draw attention away from other results which could potentially lead an increased click-through rate.


  1. Publish compelling headlines: Compelling headlines often draw attention away from other results within SERPs. Write engaging headlines that capture readers’ attention while also accurately describing what they will find once they click through.


  1. Optimize page URLs: Shorten page URLs whenever possible because shorter URLs tend appear higher up within SERP’s. Furthermore, always include relevant keywords within page URLs if possible because this further enhances their visibility within SERP’s.


  1. Monitor analytics: Monitor analytics regularly so you know how well each piece of content performs over time. This will help you identify any potential issues with certain pieces such as poor engagement levels or low click-through rates. You can then use this data when creating new pieces, so you know what works best.


  1. Keep up with trends: Try staying up with trends related either directly or indirectly related to your niche. This will help ensure that all pieces created remain both relevant & engaging which should help increase overall visibility & attract more visitors from search engines like Google or Bing


Let SEO Work for You

The fact of the matter is that thousands, if not millions, of people each month are searching for the product or service your company offers.


And they’re either going to your competitors or to you. Which do you prefer?


With a strong website presence through utilizing some of the tips above, you’ll get more search engine traffic, customers, and dollars. It’s not a stretch of the imagination to say more traffic directly equals more profits.


That’s why we encourage you to add content marketing and SEO as a main marketing strategy in your overall business plan.


When you take time to implement some of these SEO actions, you’ll certainly notice the difference over time—sometimes immediately.


P.S. Feeling too busy to execute SEO on top of all your other responsibilities as a business owner? Consider working with us to develop a customized SEO plan to help your company thrive.