Imagine yourself as Sherlock Holmes, donning a deerstalker hat and magnifying glass. In this step, you must gather all relevant information about your target audience, industry trends, and client goals. The more you investigate and uncover hidden gems of knowledge, the better equipped you'll be to create irresistible content.

It's time to stop devouring your own content and start feasting on a hearty bowl of SEO stew.

What should you write about next? Which post deserves a featured image that's more than just a stock photo of a laptop?

We are going to discuss the basics of ad copywriting and how marketing firms use it in PPC and paid social media campaigns.

Even businesses who realize that a blog can help their business, some struggle even getting started and/or maintaining it.